In what scenarios are immersive displays applied?

Key Application Scenarios

1) Retail Experience Zones:

In retail experience zones, the immersive screen can revolutionize the way products are presented. For automotive showrooms, the screen can be wrapped around the display area of a car. Lifelike 3D animations can be played on the screen, showing the car's interior details, such as the luxurious leather seats, the high - tech dashboard, and the advanced infotainment system. It can also display exterior features like the sleek body design, the aerodynamic curves, and the functioning of the headlights and taillights. Customers can walk around the car and view these animations from different angles, getting a more in - depth understanding of the product. In a fashion store, the immersive screen can be used to create virtual dressing rooms. Customers can stand in front of the screen, and it will project 3D images of different clothing items on their bodies, allowing them to visualize how the clothes would look on them without actually trying them on. This not only enhances the shopping experience but also increases the efficiency of the purchasing process.

2) Command Centers:

Command centers, such as those in emergency response facilities or large - scale data centers, can greatly benefit from the immersive screen. By curving the screen around control desks, panoramic data visualization becomes possible. In an emergency response command center, operators can have a comprehensive view of multiple data sources simultaneously. For example, real - time maps showing the location of emergency vehicles, live video feeds from surveillance cameras at the incident site, and data on the status of critical infrastructure can all be displayed on the curved screen. This panoramic view enables operators to quickly analyze the situation, make informed decisions, and coordinate responses more effectively. In a data center command center, the screen can be used to display key performance indicators, server status, and network traffic data in a visually intuitive way, allowing administrators to monitor and manage the complex operations of the data center with ease.

3) Museums & Exhibitions:

In museums and exhibitions, the immersive screen can bring history and art to life in a new way. For historical museums, curved history timelines can be created. The screen can display 3D models of ancient artifacts, along with detailed descriptions and animations of historical events. For example, in an exhibition about ancient Egypt, the screen can show a "floating" sarcophagus, with hieroglyphics and other details clearly visible. As visitors walk along the timeline, they can interact with the screen to learn more about different periods of Egyptian history. In art museums, the immersive screen can be used to display digital replicas of famous paintings or sculptures. High - resolution images can be presented in 3D, allowing viewers to see the texture and details of the artworks from different perspectives, enhancing the overall museum - going experience.

4) Architectural Landmarks:

Architectural landmarks can be transformed into dynamic canvases with the immersive screen. Pillars in a grand hall can be covered with the screen, which can display changing patterns, colors, or even historical and cultural content related to the building. For arched entrances, the screen can be shaped to fit the curve of the arch and used to create a captivating visual display as people enter the building. In the case of spiral staircases, the screen can be wrapped around the railing or the walls, creating an interactive and visually stunning experience as people ascend or descend the stairs. These applications not only add a modern and technological touch to the architectural landmarks but also make them more engaging and memorable for visitors.

Core Benefits

1) Hyper - Realistic Immersion:

The combination of curved sightlines and 3D effects in the immersive screen creates a hyper - realistic immersive experience. The curved shape of the screen mimics the natural field of view of the human eye, reducing the sense of viewing a flat surface. When combined with the 3D effects, such as the holographic visuals created by the parallax barriers, the brain is effectively tricked into perceiving depth. In a virtual reality game, for example, the curved screen and 3D effects make the virtual environment feel more real. The player can feel as if they are actually in the game world, with objects appearing to be at different distances and having a tangible presence. This hyper - realistic immersion not only enhances entertainment experiences but also has applications in fields such as training simulations, where a more realistic environment can lead to more effective learning and skill development.

2) Cost - Smart Production:

The hybrid design of the immersive screen offers significant cost savings compared to full - flex solutions. Full - flex screens often require expensive materials and complex manufacturing processes to achieve the necessary flexibility and durability. In contrast, the hybrid design uses combining flexible modules and hard modules on the same screen. It is not a simple technical compromise but a smart “precision configuration” strategy, with benefits primarily reflected in the following aspects: Significant cost savings, as the materials and manufacturing processes for flexible modules are typically more expensive than those for hard modules. Using mature hard modules in the flat areas of the screen can significantly reduce material costs per unit area. It also take “On-demand allocation” strategy: High-cost flexible modules are only used in areas that truly require bending, such as corners, arcs, or curved surfaces. This means you achieve the same curved effect with minimal flexible material, avoiding the high cost of a fully flexible screen for the entire display.

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