The LED display has LED the development of the industry is an important part, it is also big entertainment, sports, square theme display, the station information such as an important carrier of the play, with the application of new technology, new outdoor advertising forms are constantly emerging, full-color LED display outdoor advertising media should be born sometimes. In all the advertisement media, outdoor traditional billboard is the oldest type of media. And today the LED display, it and trade and birth and rooted in the city, it and the city people economic, cultural, and social life, it is the brand and product medium of communication, it is the beautiful city prosperous logo. These display features formed the outdoor media unique and irreplaceable value.
The LED display is in the 1990 s in the global rapidly develop new information display media, it combines modern high technology, with energy saving, environmental protection, bright color, can display dynamic pictures and words, visual range, and a series of broad advantage. Outdoor advertising LED screen pictures showed the area is large, visual effect shock, which can attract an audience's attention, is the new media and high-tech combined. These changes have forged a full color LED display become outdoor media unique and irreplaceable new carrier.
The new media LED screens
and has reached the high effective advertising characteristics, and television, newspapers and other media on the form is more, the price is relatively low. The incomparable advantage makes a full-color LED display media logical to be outdoor advertising media the upstart. Such as the New York times square CBD core area and Tokyo, Japan the rows of silver LED display advertising not only have the function of marketing, is the world famous enterprise status symbol-there were supremacy in the industry of the enterprise can broadcast advertising here, and here the broadcast advertising enterprises have to let people perception to its brand in the world of status. And the traditional outdoor media different, full color LED display is not just pure outdoor media, it holds concurrently at the same time TV and other media properties.